We are excited to unveil our new brand which will raise our visibility, help us become the backbone of sustainable high-speed rail in Europe and support us in our ambition to double the number of passengers over the next decade. Our customers will be able to experience the same quality of service they know and love across our unified network, linking iconic business and leisure destinations across five European countries. As Eurostar Group we are in a unique position to spark the next chapter for rail travel, to truly drive the modal shift from road and air to rail.

Inspired by l’Étoile du Nord, the original train service linking Paris, Brussels and Amsterdam, the Brussels Expo 1958 Star and as a tribute to the first Eurostar logo, we have chosen an iconic star as our symbol and new logo. An animated spark graphic, acts as a compass symbolising the brand purpose to spark new opportunities, connecting people, places, businesses, and cultures across borders.

Under a single brand, we aim to spark a new golden age for high-speed rail connectivity in Europe, continuing to convert road and air travellers to rail at a time when passengers are keen to have greener travel options. A passenger’s carbon footprint from one flight between London and Amsterdam is the equivalent of seven Eurostar journeys,* and as the largest international high-speed rail network in Western Europe, crossing five countries and connecting 245 million people, there is huge potential to drive the modal shift to sustainable travel.

Eurostar Group passengers will have Europe at their fingertips, benefiting from a single loyalty programme covering all destinations across the current Eurostar and Thalys networks, as well as a single website and booking system from October 2023. For continental travellers, this will improve ease of booking direct and connecting journeys to London and for UK passengers it will offer simple, seamless connections between London and German destinations including Cologne.

From the end of 2023, all customer touchpoints including our 51 trains will carry a sleek new look under the Eurostar brand name. Eurostar was selected due to high consumer awareness at both a European and global level including overseas which continues to be a growing market for high-speed rail services.

Our new brand which will be rolled out from October 2023.