Eurostar’s new brand identity has been launched in October 2023.

Eurostar group has chosen an emblematic star as its symbol and new logo, inspired by the Etoile du Nord, the original train service linking Paris, Brussels and Amsterdam, and paying homage to the first Eurostar logo.
A sparkling animated graphic acts as a compass, symbolizing the brand’s aim: to bring new opportunities to life, connecting people, places, businesses and cultures across borders.

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